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FOR MAILING TECHNOLOGY CUSTOMERS, THE SOLUTION IS SIMPLE (cont'd)
On the sales side of the business, we have launched Neopost University, as a means to fully train our
sales people on our products, services and most importantly, the mail-related issues that our customers
face every day. We are already witnessing strong gains, up to 30%, in sales performance for our recent
graduates from this program.
We have also have launched several new initiatives aimed at improving all interactions with our customers,
with the ultimate goal of providing them with the highest level of customer service. For example, our NeoStar
Program recognizes employees that deliver outstanding service to our customers based on actual customer
nominations. These employees receive company-wide recognition, a paid day off and additional special gifts.
We understand that customers need technical support that is easy to access and with fast results.
That is why we have created a comprehensive package of reliable services designed to quickly address equipment
questions. Neopost's services are designed to fit customers' various needs and requirements.
At Neopost, our directive is clear. Our goal is not to produce technology for the sake of producing new
technology. We do not strive to build the proverbial "better mousetrap."
On the contrary, we recognize that our future success, at a time when the electronic alternatives are so
intuitive and pervasive, is reliant on our ability to bring ever-increasing convenience, integration and
simplicity to our products and services. We offer new, modular-based functionality that addresses very
specific needs. We offer easy-to-use equipment that simplifies the mailing process. And most importantly,
we listen to our customers. It's in following that pursuit that the best ideas are born.
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