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Position: Direct Marketing Manager
FLSA Status: Exempt
Reports to: Director of Marketing Operations
Department: Marketing
Location: Neopost, Inc. Corporate Headquarters
General Summary:
The primary responsibilities of the Direct Marketing Manager are to define and implement customer acquisition and retention campaigns per market segment utilizing interactive marketing primarily direct mail and e-mail.
Essential Duties and Responsibilities:
- Develop targeted lead generation campaigns per segment in line with the company's profitable growth objectives and in support of product marketing goals
- Develop loyalty programs to decrease churn
- Develop campaigns to increase sales opportunities within our customer base
- Develop and implement methods to measure effectiveness and efficiency of marketing programs, objectives and testing strategies
- Monitor marketing program ROI and make enhancements to continuously improve program effectiveness and profitability over time
- Prepare and obtain approval for annual direct marketing plans
- Work with external vendors
- Management of customer database expert
Job Qualifications:
- Direct marketing skills: Ability to create comprehensive marketing plans in support of company strategy
- Strong analytical and problem solving skills
- Proven success and experience in directing outside vendors such as ad agencies and email deployment vendors
- Strategic planning skills
- Program execution skills
- Management skills: Ability to manage, direct and develop direct report
- Proven success at customer database management and analysis: Ability to use database to develop budget and response forecasts, to identify and size targetable sub-segments within the customer database and to develop targeted program and test plans based on business analysis and data mining.
- Siebel CRM knowledge is a strong plus
- Expertise with Microsoft Excel and Access
- Effective oral, written and interpersonal communications skills
- Effective project management skills
- Staff Management
- Strong quantitative analytical and business skills
Education:
- Bachelor's degree in Marketing. MBA preferred.
- Minimum of 6 years in direct response marketing (direct mail and e-mail)
- Minimum of 3 years in customer acquisition marketing experience
- Minimum of 3 years in existing customer retention programs
- Mailing, office equipment, IT or Telecom industry experience preferred
Personal Characteristics:
- Team player, motivated, results-oriented and a proven track record of success
- Ability to be a leader and positive change agent within the organization
- Ability to be innovative
- Must be able to drive projects from conception to implementation
For immediate consideration, please email resumes to neopostjobs@neopostinc.com.
Local candidates and principles only
Neopost is an Equal Opportunity/Affirmative Action Employer
Disclaimer:
The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
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