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JC Penney Takes a Closer Look at its Mailing and Shipping Operations

Situation
Working on adding efficiencies to its business, JC Penney is focusing attention on an important support function for its retail business-mailing and shipping. With approximately 1,400 mailing/shipping locations, the retailing conglomerate is one of the nation's largest users of mailing and shipping services.

According to Purchasing Agent David Radford, over- or under-equipping in any one of its facilities can result in unnecessary costs or reduced effectiveness. "There was a growing concern," Radford says, "that in some local mailing and shipping facilities we were being oversold and that our vendor might be specifying the wrong equipment for local needs." He notes, "There appeared to be a lot of room for improvement. What we really wanted was a hands-on, consultative partner who would help us understand what equipment capabilities we really needed."

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